Sony is Going to Challenge Apple

Friday, March 5, 2010

According to the Wall Street Journal Sony, the Japanese electronics giant working on a device that would combine e-book readers, netbooks and handheld gaming gizmos like Sony’s PSP.

The idea is to compete with Apple device ipad. The product will be launch in 2010 but the price and certain specifications have yet to be finalized. Sony’s new product will offer many of the same services that is already available on iTunes but the company will differentiate its service by allowing a wide range of applications.

“Mr. Stringer’s emphasis on creating devices that access an online network offering movies, games and music. That’s the vision, but it’s still not quite clear what specific steps Sony will take to achieve that, especially when iPad and other highly capable mobile devices are crowding the market,” said Nobuo Kurahashi, a consumer-electronics analyst at Japanese brokerage Mizuho Investors Securities.

Google challenged Apple with its Android devices and now its Sony turn to take aim at Steve Jobs apple Inc.

Sony has failed in developing smart phones, Sony Ericsson was launched in 2001 but its sale contine to decline.Similarly sales of Sony PSP is continuing to drop in US. Sony should develop a strategy for the future product.

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